Lacoste

Founded in 1933 by French tennis champion René Lacoste and André Gillier, Lacoste redefined casual elegance with the invention of the polo shirt. Instantly recognizable by its green crocodile logo — a nod to René’s nickname on the court — the brand has grown from sportswear pioneer to a global symbol of effortless chic. Today, Lacoste stands for clean lines, relaxed sophistication, and a subtle blend of sport and style.

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